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Recruitment and Retention

GIS Volunteer Firefighter Recruitment & Retention Toolkit

All NC Fire Departments are eligible to take advantage of this new free GIS Recruitment and Retention toolkit to assist in everyone’s recruiting needs in their community that’s to the efforts of these participating department and this grant.  


The North Carolina Association of Fire Chiefs (NCAFC), in partnership with the International Association of Fire Chiefs (IAFC), is launching an urgent volunteer firefighter recruitment and retention campaign across the state. This grant is part of the Staffing for Adequate Fire and Emergency Response (SAFER) Grant from the U.S. Department of Homeland Security (DHS). 

This grant is currently working with eleven different departments & associations. This consists of a total of 137 different fire departments across the state of North Carolina. The grant assists each of these eleven departments and associations with marketing support. It provides customized marketing materials, resources, recruiting and retention tools, and leadership training. The goal is to add volunteer firefighters over the course of the project, enabling the departments to operate at optimal staffing levels. 


to Address North Carolina Volunteer Firefighter Shortage 

Brunswick County Fire Chiefs Association 
Buncombe County Fire Chiefs Association
Chinquapin Volunteer Fire and Rescue
Cleveland County Firefighters Association 
McDowell Fire and Rescue Association 
Pitt County Firefighters Association 
Randolph County Association of Fire Chiefs 
Ranlo Fire and Rescue 
Smith Grove Fire Department 
Silver Lake Volunteer Fire Department 
Wayne County Firefighters Association

Current Participating North Carolina Departments and Associations

Through the grant, a statewide volunteer firefighter media campaign will be implemented, which will include social media and radio ads, a recruitment video/PSA, and a revamped statewide campaign.


Please Engage Volunteers to Sign Up at

The Next Generation of Volunteer Firefighters



60 second version:

30 second version:

15 second version:

Retention and Recruitment Resources

FREE Retention and Recruitment Resources: Four printable resources to use at your department. Updated Resources Coming Soon.

NCAFC Recruitment and Retention Public Announcements
Eleven North Carolina fire departments and associations across East, West and Piedmont regions, have been selected to participate in the two-year SAFER grant to receive support in their recruiting and retaining efforts of volunteer firefighters in their communities.

NCAFC announces FREE Recruitment and Retention Coordinator Certification Course: This free certification course is being offered at three different locations across NC through the SAFER Grant in 2024.  The course will build skills in:

  • The “membership lifecycle”

  • Marketing for recruitment

  • “Selling” your department

  • Interacting with the public

  • Working with your leaders

Pre-registration and 6 hours of pre-work is required. Travel Reimbursement Available. Spaces are limited.

June 14 & 15

8 hours per day

Emergency Service Training Building

Asheville NC

June 29 & 30

8 hours per day

Wake Technical Community College
321 Chapanoke Rd.
Raleigh, NC 27603

Sept. 14 & 15

8 hours per day

Bolivia Training Center, NC


Chief Tracy Mosley

NCAFC Program Coordinator


1-888-50-CHIEF (2-4433) opt. 3

For More Information or Questions about SAFER Grant

Spectrum Local News | February 2024
Interview with Chief Mosley
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